Usability testing is a technique used to evaluate a product by testing it on users. This is, in my opinion, the best way to get good feedback on a website or product.
UserTesting.com is a Web startup where you can enroll and submit a site for a usability test. Real users then log-in/enroll/use you site or service, record everything and sends you a flash video with their commentaries.
Here’s how it works:
- You sign up for user testing, specifying the demographic profile of your target audience and how many user testers you want (one user costs $19, five users cost $95).
- Users record their screen and voice as they use your website, speaking their thoughts as they browse.
- You watch and listen to them use your site. Each user’s session - mouse movements, clicks, keystrokes, and spoken comments - is saved as a Flash video for you to watch.
- You read their review.
- What they liked.
- What they didn’t like.
- What would have caused them to leave your site.
That means that, for a ridiculous amount of money (less than 100$), you can get tremendous feedback on your site, feedback that you may never have otherwise.
Great idea guys and keep on the good work!
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