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 Friday, 22 August 2008
Usertestingcom

Usability testing is a technique used to evaluate a product by testing it on users. This is, in my opinion, the best way to get good feedback on a website or product.

UserTesting.com is a Web startup where you can enroll and submit a site for a usability test. Real users then log-in/enroll/use you site or service, record everything and sends you a flash video with their commentaries. 

Here’s how it works:

  • You sign up for user testing, specifying the demographic profile of your target audience and how many user testers you want (one user costs $19, five users cost $95).
  • Users record their screen and voice as they use your website, speaking their thoughts as they browse.
  • You watch and listen to them use your site. Each user’s session - mouse movements, clicks, keystrokes, and spoken comments - is saved as a Flash video for you to watch.
  • You read their review.
    • What they liked.
    • What they didn’t like.
    • What would have caused them to leave your site.

That means that, for a ridiculous amount of money (less than 100$), you can get tremendous feedback on your site, feedback that you may never have otherwise.

Great idea guys and keep on the good work!

If you liked this post, you might also like : What are your customers saying about you online?

Friday, 22 August 2008 11:00:32 (Eastern Standard Time, UTC-05:00)  #    Comments [0] -
Business | Marketing

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The opinions expressed herein are my own personal opinions and do not represent my employer's view in any way.

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Stanislas Biron
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