Developping for the translation industry RSS 2.0



 Tuesday, 01 December 2009

Stoney deGeyter compiled the Best Damn Web Marketing Checklist, Period! It contains 400 items in over twenty-three topics of:

  • Domain names and URLs
  • Browser issues
  • Site logo
  • Design considerations
  • Architectural issues
  • Navigation
  • Content
  • Content Appearance
  • Links and buttons
  • Home page
  • About Us page
  • Contact Us page
  • E-Commerce considerations
  • Product pages
  • Basket page
  • Mini baskets
  • Checkout process
  • Login and My Account pages
  • Help and FAQ pages
  • Forms and errors
  • Site search
  • Privacy and Security pages
  • Site map

The posting is from 2008, so it doesn’t include anything on social medias, but it’s great nonetheless. You can download a PDF version here: The Best Damn Web Marketing Checklist.

 

Other posts

8 easy tips to drive traffic from search engines to your site

What Are Customers Saying About You Online?

Tuesday, 01 December 2009 12:02:52 (Eastern Standard Time, UTC-05:00)  #    Comments [0] -
Marketing
 Wednesday, 22 October 2008

SEO (Search Engine Optimization) can be difficult for the newcomers in this field but it’s certainly no voodoo magic.  In fact there are a lot of easy-to-implement tips to help drive traffic from search engines to your site.  Here are my favourites:

 

1. <title> tags:

This is maybe the most easy to implement.  <title> tags are used by all search engines to discover what your site is about.  Check your own site right now for that if your title reads “MyCompany”, then you can easily improve your results with search engines. You should rename your title tags to something looking like “MyCompany – Proviging Search Engine Optimization to small businesses”.  This more descriptive title will help search engine categorize better your website and this will give you a higher rank in searches.

 

2. <h1> tags:

Almost as important as <title> tags, <h1> tags are one of the primary source of context for search engines. You should have <h1> tags that are descriptive of your business. For example, if you have a software business but all your <h1> tags are used to display your political views, search engines will think something fishy is going on and you will get lower results.  Your h1 tags should not only be present, but also be descriptive of your business.

 

3. URL naming:

URLs are another source of information on the subject of a particular page.  If your urls contains only a GUID or a productID, your won’t get the benefits from this aspect of SEO.  URLs should be as descriptive as you can make them.  For example, this is a awful URL for SEO :

http://www.bestbuy.ca/catalog/proddetail.asp?sku_id=0926INGFS10110236

This is a much better URL for the same product

http://www.amazon.com/Guitar-Hero-III-Legends-Wireless-Bundle/dp/B000TG531G

 

4. Don’t be too hungry:

Don’t try to put irrelevant keywords on your site in the hope of getting better search results. This is called "Keyword stuffing" and “refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in search engine results”. Filling pages with keywords results in a negative user experience, and can harm your site's ranking.

 

5. Links to your site:

Inbound links are also a big part of website ranking (the famous Google’s pagerank algorithm uses inbound links to rate websites).  The theory is that if a website is a reference in a particular domain, then lots of other websites will link to that particular website.

Beware of businesses that tells you that they will get you a higher pagerank by adding link to your website on sites that have a high pagerank.  That practice is called Link Farming and it may in fact LOWER your rank as this is considered bad practice.

 

6. Create value:

You need to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors?

Examples of content that generates links:

  • Free white papers related to your industry
  • Free code snippets / downloadable source code
  • Free solutions to existing problems your customers may have
  • Free tools

In fact, people loves free stuff, so providing them with some quality (and free) content will get you lots of quality links.

 

7. Avoid having an all flash/javascript sites:

Search engines can’t read javascript and/or flash code.  So, if your site contains only flash, it won’t be indexed by search engines.

 

8. Use descriptive alt text for images:

Search engines also can’t see your images.  So, for your images to appear high in image searches, you must give them descriptive alt text.

 

Other relevant posts:

What are your customers saying about you online?

Tools for Web developers

Wednesday, 22 October 2008 12:37:51 (Eastern Standard Time, UTC-05:00)  #    Comments [0] -
Business | Marketing | SEO
 Friday, 22 August 2008
Usertestingcom

Usability testing is a technique used to evaluate a product by testing it on users. This is, in my opinion, the best way to get good feedback on a website or product.

UserTesting.com is a Web startup where you can enroll and submit a site for a usability test. Real users then log-in/enroll/use you site or service, record everything and sends you a flash video with their commentaries. 

Here’s how it works:

  • You sign up for user testing, specifying the demographic profile of your target audience and how many user testers you want (one user costs $19, five users cost $95).
  • Users record their screen and voice as they use your website, speaking their thoughts as they browse.
  • You watch and listen to them use your site. Each user’s session - mouse movements, clicks, keystrokes, and spoken comments - is saved as a Flash video for you to watch.
  • You read their review.
    • What they liked.
    • What they didn’t like.
    • What would have caused them to leave your site.

That means that, for a ridiculous amount of money (less than 100$), you can get tremendous feedback on your site, feedback that you may never have otherwise.

Great idea guys and keep on the good work!

If you liked this post, you might also like : What are your customers saying about you online?

Friday, 22 August 2008 11:00:32 (Eastern Standard Time, UTC-05:00)  #    Comments [0] -
Business | Marketing
 Thursday, 26 June 2008

From The Wall Street Journal:

Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business.

What one customer says in a blog or product review can directly influence another customer’s decision to choose you over your competitors.

Here are four ways you can monitor your brand online:

1. Google Alerts: Set up a once-a-day alert for the names of your company, key products and top executives so you can check every time they’re mentioned on a Web site or news story. You can also set up alerts to track the same information about your competitors.

2. Social-media buzz: At Serph.com, you can search social-media sites that Google Alerts may not catch. For example, Serph pulls results from social-bookmarking site del.icio.us and social news site digg.com, among others.

3. Customer reviews: Monitor and respond to what customers are saying about your business on review Web sites like Yelp.com and Citysearch.com. These sites allow businesses to register with the site so they can customize their listings with contact information and better interact with customers.

4. Yahoo Pipes: This service allows you to set up a “pipeline” that aggregates information from search engines, miniblogging tool twitter, photo-sharing site flickr and other Web portals that could be mentioning your business.

Thursday, 26 June 2008 14:04:57 (Eastern Standard Time, UTC-05:00)  #    Comments [0] -
Business | General | Marketing

Navigation
Advertisement
About the author/Disclaimer

Disclaimer
The opinions expressed herein are my own personal opinions and do not represent my employer's view in any way.

© Copyright 2017
Stanislas Biron
Sign In
Statistics
Total Posts: 135
This Year: 0
This Month: 0
This Week: 0
Comments: 1
All Content © 2017, Stanislas Biron